Digital Marketing
Vertex Solar
A full-funnel paid media programme across Google and Meta that turned an unpredictable pipeline into a steady flow of qualified installs.
-32%
Cost per lead
3.4x
Return on ad spend
+120
Qualified leads / mo
The challenge
Ad spend was scattered across channels with no clear view of what actually produced booked jobs.
What we delivered
- Paid search
- Paid social
- Landing pages
- Reporting dashboard
How we worked
- 01
Consolidated tracking so every lead traced back to a campaign.
- 02
Rebuilt account structure around high-intent search terms.
- 03
Ran creative tests on Meta to lower cost per enquiry.
- 04
Weekly reporting call with a single, plain-English dashboard.
